[{"id":278237085885,"handle":"blonde-color-care","updated_at":"2024-11-29T08:05:07+00:00","published_at":"2021-09-14T11:22:23+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Blonde \u0026 Color Care","body_html":""},{"id":139391631435,"handle":"shampoo-conditioner","updated_at":"2024-12-26T19:45:32+00:00","published_at":"2019-08-08T16:20:10+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Shampoo","body_html":"","image":{"created_at":"2019-08-08T16:34:59+01:00","alt":"","width":684,"height":1367,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/viba-shampoo-555x555.jpg?v=1695999089"}},{"id":236892684477,"handle":"intensive-aqua-hair-treatments","updated_at":"2024-08-19T10:28:13+01:00","published_at":"2020-11-20T10:56:35+00:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"*Vitalitys INTENSIVE AQUA Hair Treatments","body_html":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom Vitality’s, the line for skin and hair wellness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntensive Aqua: a Mediterranean spa\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA world of products, rituals and services to offer a deep and engaging wellness experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_aqua_logo_g_480x480.png?v=1593361056\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0385\/2212\/6473\/files\/vitalitys_aqua_logo_g_480x480.png?v=1593361056\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-eltd-parallax-speed=\"1\" class=\"vc_row wpb_row vc_inner vc_row-fluid eltd-section vc_custom_1484061718728 eltd-content-aligment-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-full-section-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"vc_column-inner\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003eMixture of antioxidants extracted from the leaves of olive (40%), orange (30%) and clementine (30%) trees. They perform a preventative action against skin ageing. They enhance the effectiveness of the treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"eltd-separator-holder clearfix eltd-separator-left\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"eltd-separator\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"wpb_wrapper\" data-mce-fragment=\"1\"\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eIntensive Aqua\u003c\/b\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003epays attention to \u003c\/b\u003e\u003cspan class=\"s1\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003enature and the environment\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare and attention for the environment are very important for Intensive Aqua, not only in the product formulations, but also in the packaging. In fact, to produce Aqua a special additive was incorporated that makes it completely biodegradable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","image":{"created_at":"2020-11-20T10:56:34+00:00","alt":null,"width":1198,"height":621,"src":"\/\/www.psagroup.co\/cdn\/shop\/collections\/Intensive_Aqua.jpg?v=1605869794"}},{"id":270913437885,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2024-12-26T19:45:32+00:00","body_html":null,"published_at":"2021-06-23T09:58:24+01:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"web"},{"id":270913470653,"handle":"newest-products","title":"Newest Products","updated_at":"2024-12-26T19:45:32+00:00","body_html":null,"published_at":"2021-06-23T09:58:25+01:00","sort_order":"created-desc","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"web"}]
COLORE - formulated especially for use after color treatments
After Color Shampoo
250ml
Hair colour is an important element for a woman’s beauty and personality. That is why it must always be consistent over time, lively and brilliant. It is therefore necessary to fix the pigments of the colour inside the hair structure, and then to preserve the intensity and duration in time.
Gently cleanses by removing alkaline residues of the colouring. Thanks to the acid pH formula, it exalts the brightness of the colour. “Chroma save” helps to fix colour pigments by prolonging their durability and gloss. ALKYL GLUCOSIDE: gentle surfactant with excellent moisturising properties and high compatibility with the skin. POLYQUATERNIUM 10: conditioning, untangling, antistatic. Active Ingredients
CHROMA SAVE: improves the fastness of the tint and the duration of the colour. Protects against environmental stress (smog, smoke, sunlight, etc.) and damage caused by the heat of the hair dryer and UV rays.
